February 10, 2010

New Trial: SimplyMap Canada

Trial available until February 28, 2010

To create a personal workspace, please go to http://www.simplymap.com/index.php. Click on "Create Personal Workspace" and enter your e-mail address and a password. We will then send a confirmation e-mail to your e-mail address - please click on the link in this e-mail to activate your account.

Additional Trial Information

Since there is some training required in order to understand a few concepts related to mapping, we highly recommend that you watch our 6 minute training video to get the most out of SimplyMap. The training video can be accessed by clicking on the "Tutorial" link in the top right corner of SimplyMap.

SimplyMap is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Professional mapping applications take over 20 hours of training to use, but we have designed SimplyMap to be incredibly user friendly - most users are up and running with less than 10 minutes of training.

Your trial entitles you to access the following Environics Analytics Group ® Data Packages; Adjusted Census Data from the year 2006, Current Estimates and Five Year Projections & the 2009 Household Expenditure Potential (HEP). It also includes the D&B Canadian Business Directory.

Adjusted Census Data: The Adjusted 2006 Census provides clients with a new alternative to the 2006 Census that adjusts for the effects of random rounding and suppression while maintaining a
strong relationship to the Statistics Canada data. This unique product reduces the amount of missing data through proprietary interpolation procedures. In any Census release, random
rounding is applied to the data as one of several privacy protection measures that, while important, results in variable summations that do not match published totals and percentages that
range around 100. The Adjusted Census ensures that variable categories are internally consistent, thereby allowing the creation of realistic percentages.

Posted by Lisa Petrachenko at February 10, 2010 12:41 PM
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